Manirangan 
AR and VR Transforming Automotive Industry in Bangalore, Hyderabad
Leverage-AR-and-VR-technology-to-offer-immersive-virtual reality showroom for automobile major
Virtual Reality Showrooms
AR and VR Transforming Automotive Industry: When you are planning to buy a car, after getting some basic details through browsing the net, you walk into the nearest dealer to have a first-hand look at the car you wish to buy. The dealer will display a few models in the showroom with a few colour options.
Now imagine a VR environment. Within it, you’re able to customize any make or model in exactly the way you’re going to buy it. You’ll be able to walk around it and step into the driver’s seat. With the development of quality VR headsets, this technology can be brought to any showroom, and it needn’t cost a fortune, either!
With the advent of VR technology, car companies can help consumers have a peek at the car they wish to customize with colours and other options before they roll out of the factory. For example, the customers can have virtually painted their future car with the colour they like, and also see how the car wheels look if they fit it with specific alloy wheels etc.
This helps the car companies to market their products more effectively thus increasing the sales of the dealership or showroom
Tools such as immersive guides could help increase sales in car showrooms and dealerships. Augmented reality applications can be used to display 2D and 3D objects with in-depth information about different car parts and their functions. This type of demonstration is cost-saving since every aspect of the showroom can be recreated digitally.
At Swift Solution, we developed an Interactive VR-based Integrative manual for a large automobile major based out of South India which included immersive AR-based presentation guides to help customers learn about the Tractor. This technology allows customers to learn about the engine parts, necessary maintenance, and the full potential of the vehicle.
Using augmented reality, the sales team will have a valuable and unique tool that allows them to showcase a new vehicle and talk about what makes it special by offering an immersive experience to customers.
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